... begun to establish normal trading relations with the country, which helped lower tariffs. American companies now have the opportunity to target a brand new market. In doing so, many factors must be assessed. As is the case when penetrating any new country or market abroad, there are many challenges that must be faced and overcome in order to be successful. The overall potential the ... of the population can't afford more than the bare necessities, so, it would be wise to conduct a good amount of market research to accurately pin point what products people really need, and are willing to...

• Word Count: 605
• Approx Pages: 2

... , which have settled around 1 billion US- dol-lar per annum since 1999, are at a disappointingly low level measured against the eco-nomic potential of the country and its comparatively large market. They even dropped below 156 million during the first six month of 2003, which is even less that the fig-ures registered during the same period of the previous year ... businesses. They cannot follow the optimism of the Nastase government, which expects that Romania, as the last of the candidate countries to the EU, be granted the status of a functional market economy" in the upcoming country ...

• Word Count: 6376
• Approx Pages: 26
• Grade Level: Undergraduate