1. Direct Marketing
... used for direct response advertising. 4.2.2 Growth of direct mail in UK marketing Post Office/Royal Mail statistics show a continuing rise in the annual volume of direct mail and in the number of organisations using it for business and consumer communication. A number of factors account for this increased use ... be promoted to customers by following any kind of sales activity with a mailing e.g. checking that the customer is satisfied with their purchase or informing them that perhaps a car they bought last year is coming up for its annual service. Customers can be kept informed of new ...
- Word Count: 7912
- Approx Pages: 32
- Grade Level: Undergraduate