... or service. The creative team consist of the copywriter and art directors. The copywriter is the writer in the tem that conceive the ideas for the ads and write the headlines, subheads, and body copy (the words creating the message). They may also be involved in deciding the basic appeal or theme of an ad campaign and prepare a rough initial visual layout of the ad commercial. The art directors is responsible for how the advertisement looks. The art director ... for the client and the agency. Account Director Account Manager The account director is responsible for looking after the clie...

• Word Count: 2705
• Approx Pages: 11
• Grade Level: Undergraduate