... 3.The Behavioral component consists of predispositions to act in certain ways toward an attitude object * Persuasion tends to be more successful when a source has credibility which may depend on: expertise, trustworthiness, likeability, and similarity * The learning theory says that the affective component of an attitude can be shaped by classical conditioning * Leon Festinger's dissonance theory assumes that inconsistency in attitudes motivates ... ...

• Word Count: 3108
• Approx Pages: 12
• Grade Level: Undergraduate