... do compete through promotional campaigns of their products as well. Southwest, after being named the official air carrier California and Texas" Sea World, painted a picture of the theme parks killer whale on side of one its Boeing 737's (Southwest Airlines). American Airlines has recently come out with the "more room throughout coach" promotion which will remove more than 7,200 seats on ... (Southwest Airlines). The "Sweetheart Pass" allowed companions free trips for any travelers flying three round-trip flights (Southwest Airlines). Southwest has even painted the picture of Shamu, Sea ...

• Word Count: 10869
• Approx Pages: 43
• Grade Level: High School

... Aviation chairman Kurt Herwald for the rights to the "Just Plain Smart" slogan. When southwest became the official airline of Sea World in Texas, Kelleher had a 737 painted as a killer whale. In 1998 Southwest flew its first nonstop transcontinental flight, from Oakland, Cal. to Baltimore. Southwest added more routes in the East during 1999. In 2000 Southwest had its first major ... ...

• Word Count: 3284
• Approx Pages: 13
• Grade Level: High School

... year. Southwest also made themselves unique with their introduction of their specialty planes. This portion of their fleet includes Shamu One, Two and Three (planes painted like Shamu, the Killer Whale, which honors their relationship as the sponsor of Sea World in Texas and California), planes painted like with the colors of state flags (including Texas, Arizona, New Mexico, California, and ... ...

• Word Count: 1201
• Approx Pages: 5
• Grade Level: Undergraduate