Informed consent is a process by which a fully informed patient can participate in choices of health care. Collingridge, M. (1998) states "it originates from legal and ethical rights patients have to direct what happens to their body and from ethical duty of physician to involve them into their heal...
For the physicians, they would have easy access at any time to their patient's files while checking payment information and all other relevant data, the physician would be able to set appointments that suited them best or even prescribe medication for the patient over the web. ... The direct to consumer functionality of American Well's platform permits a much wider target of customers to use their product and provides a greater opportunity at market capture....
