... issue of "philanthropy" to a core strategic issue and a potential driver of innovation and long-term performance (Lubin & Esty, 2010; Kiron, Kruschwitz, Haanaes et al., 2012).So far, in stead of considering CSR investment as the "charitable giving", investors gradually re-considering CSR from the stakeholders' perspective; incorporating CSR initiatives into companies ... numerous benefits to companies adopting CSR initiatives. First, engaging in CSR increases employee involvement within the company, builds goal congruence, and improves motivation which enhances productivity (Becchetti et...

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