At first, readership was gained from articles which exposed corruption and greed within the business world and politics. ... This was a dream come true for advertisers. ... (Alfred Sloan) With a clear goal of making as much money as possible, all that they were missing was that factor which would install trust within their customers. ...
However, as Miller points out TV is more than that: it functions as a culture within a culture, or rather it comes to be the dominant culture. ... On (and as) TV, mass advertising is ubiquitous, and yet it also hides behind that very flagrancy, half-camouflaged within surroundings that offset it and yet also complement it. ... "Within the culture of TV, however, there is no such easily legible intention, for the marketing imperative does not now originate within the midst of some purposeful elite, but resides in the very consciousness and day-to-day behavior of the media's general ...