... of gender and sex to sell various products to consumers, resulting in unrealistic expectations of men and women to society. According to Vernon Fryburger, author of the book The New Age of Advertising,The most important job for advertising is to 'make a sale? for a product or a service, and to do so it must clearly establish a rapport with its audience ... mere purchase away (Baran 296). In her book, Are They Selling Her Lips? Advertising and Identity, Dr. Carol Moog states thatconsumers buy the product unconsciously hoping that they will win the admiration they covet, but since they?re ...

• Word Count: 2697
• Approx Pages: 11
• Has Bibliography
• Grade Level: High School