... society. The most powerful can create laws and social norms in accordance with their own individual interests. o fame o rewards o class o propaganda In places like business corporations, the use of propaganda leads to control. It "has replaced the more direct means of control of mass publics through the use of propaganda called "public relations"" (Severin and Tankard 361). o social norms ... of a War Bond Drive (New York; London: Harper, 1946) On Theoretical Sociology (New York: Free Press, 1967) Social Theory and Functional Analysis (1969) Social Ambivalence and Other Essays (1976) Qua...

• Word Count: 1373
• Approx Pages: 5
• Has Bibliography
• Grade Level: High School