... take this marketing technique? In this instance stealth marketing is using basic human desire. Is that ethical? The second unethical marketing system is guerilla marketing. Guerrilla is defined by Word Book Online Encyclopedia as "Guerilla warfare, pronounced guh RIHL uh, is warfare by roving bands of fighters who torment the enemy with ambushes, sudden raids, and other small scale attacks. Guerialls ... ...

• Word Count: 1229
• Approx Pages: 5
• Has Bibliography
• Grade Level: High School