... a functional image, origin cues should be spelled out in the ad copy, be part of the claims made in the ad, or be asserted aggressively in the brand name ("Clearly Canadian"). We now elaborate on these propositions below, and discuss the somewhat unique case of what are often called "global brands". Explicit uses Probably the most common way in which origin ... reference to lack of speed limits on the autobahn. Other examples are those of IKEA (furniture), Perrier (mineral water), Swissair (airline) and a fruit-flavored clear non-alcoholic drink called "Clearly Canadian" which takes adv...

• Word Count: 7350
• Approx Pages: 29
• Has Bibliography
• Grade Level: High School