... , strategy formulation and proposed strategies. These recommendations and suggestions will assist Amazon to decide the best strategies for it to implement. All information is gathered from secondary data. 1.2) Sources and limitation Limitation of information had resulted reasonable assumptions to be made. 2.0) Current mission Amazon is an internet retailing marketing company based in Seattle, Washington ... reaching saturation due to heavy competition. • Substitution is high and easily accessible. 8.0) Internal assessment 8.1) Value Chain (Miller, 1998) Inbound logistics • Proximity ...

• Word Count: 7471
• Approx Pages: 30
• Grade Level: High School

... -site measurements  Preferred customer accounts - store credits  Wood stains Place  Product showroom on-site  Located near highway - easy for shipments, deliveries, and customer access  Large warehouse space  Large office space  Good customer servicing area - not cramped, open  Large stockroom, and storage area  Unused portion of the unit  Located in growing city ... Promotions  Advertising • Trade magazines - carpenter's, and contractors • Data-base (customer records) • Yellow pages • Radio • Catalogue • Media release - for grand opening Prom...

• Word Count: 2122
• Approx Pages: 8
• Grade Level: High School