... can return the product. A business should obviously be aiming to go beyond this and exceed customer's requirements and expectations. Beyond this there are also the Customers individual Perceptions of the product - their perceived quality and its related perceived value which comes about from branding and their personal views. "Extra" services such as friendly and knowledgeable staff, " ... Quality Control) believes quality is "what the customer says it is" - not the company. Also, that this involves all parts of the business - i.e. quality of the way information is presented in promotio...

• Word Count: 879
• Approx Pages: 4
• Has Bibliography
• Grade Level: High School