1. External Marketing Environments
... , there are increasing number of laws that for issues like consumer privacy, product safety, fair trade practices, truth in advertising, packaging and labelling etc. Another important aspect of this external environmental force is the Trade treaties and trade barriers among nations. Today with the extent of globalisation it has become a very important knowledge for any professional and more so for a marketing ... the marketing activities in different nations. Kotler et al. (2011, p. 73) also mention that business ethics and the social responsibly of the companies cannot be ignored as a p...
- Word Count: 1974
- Approx Pages: 8
- Has Bibliography
- Grade Level: High School