... Modern Homes," which featured house plans and building materials. The same year the general merchandise catalog carried an ad on page 594 reading: "$100 set of building plans free. Let us be your architect without cost to you." That first Modern Homes catalog issued in 1908 was 68- ... Homes," with centralized heating systems, electric lights and indoor plumbing. The salutary effects of living in a modern home were extolled throughout the pages on the 1920s catalogs. The company began offering mortgage loans in 1911. Easy payment plans and lax loan qualifications made home-buying attain...

• Word Count: 2900
• Approx Pages: 12
• Grade Level: High School