... ways that weren't consistent with our brand, we tampered with our formulas too much and lost consistency. We got sloppy and had too many cooks in the kitchen."" Moreover, Gap's standardized marketing message worldwide ensures that products are represented identically in every city in every country. While generally easier to manage and administer, this approach effectively produces a homogenized, ... and its shareholders the managers learned a lot. The slow domestic economy has been magnified the negative effects of a string of uncharacteristically poor merchandising decisions made by Gap...

• Word Count: 4635
• Approx Pages: 19
• Grade Level: High School