... as well as in the coffee business. They have a non-discrimination policy with respect to age, race, sexual orientation, veteran status, or presence of handicap. They even hired a diversity manager in 1995 to improve the racial mix among their 11,500 employees. Each employee completes an ... light food to raise per-customer spending. The land of the rising sun is Starbucks' first step toward realizing a lofty vision to be a global brand with 2,000 stores by the year 2000. Hot on the heels of opening its first international outlet in Tokyo, Starbucks announced its plans ... coffee stores....

• Word Count: 8060
• Approx Pages: 32
• Grade Level: High School

... . Howard Schultz joins corporation in 1982, is a visionary leader who made Starbucks the famous coffee bar that it is today. In 2000, Schultz assumed role of chairman and chief global strategist. WEAKNESSES: Low presence in third largest coffee market, Japan and Asia. Limited (currently increasing) channels of distribution. OPPORTUNITIES: Schultz sees opportunity to make coffee/espresso bar available to everyone: (i.e.: new channels ... & Noble relationship o 1994 - Starwood Hotel Account o 1995 - United Airlines Account o 1997 - Canadian Airlines Account o 1998 - Grocery store coffee ba...

• Word Count: 347
• Approx Pages: 1
• Grade Level: High School