1. IMC
... and direct mail are heavily used and the use of broadcast TV and cable TV are relatively low. In Japan, broadcast TV is the most heavily used medium. Out of home media and transit advertising may be distinctive media, for most of Japanese use public transportation to commute. The use of direct mail, cable TV and satellite broadcasting are not so ... services, know the price, choose, order, pay electronically. Moreover, they can visit several sites, compare the deals and select the best deal for themselves. There is no needs to go shopping to malls and no restriction of time. They can ac...
- Word Count: 2147
- Approx Pages: 9
- Grade Level: High School