1. J.C. Penney - Business Case Study
... which is where the majority of J. C. Penney's are located. The shift to younger customers highlighted conflicting generational values of associates and customers. Competitor Analysis J. C. Penney's primary competitors are Macy's, Kohl's, and Sears. Macy's reaped the greatest benefits from Johnson's failed plans at J. C. Penney by converting alienated customers in loyal Macy's customers. J. C. Penney has not been able to get most ... to leave Macy's since they switched. The following is a competitive profile matrix J. C. Penney and its competitors. The competitive profile matrix reveals Ma...
- Word Count: 3513
- Approx Pages: 14
- Has Bibliography
- Grade Level: High School