... decades is the use of different celebrities for Nike's marketing campaign. Nike's most influential celebrity had to be none other than basketball star Michael Jordan. People all over the world associate Michael Jordan with winning, class, and integrity. When Nike signed Michael Jordan to a contract to endorse Nike shoes in 1985, and have his own shoe line named after him, a successful partnership was born. Over ... the years as Jordan kept winning basketball championships and growing even more popular, his line of shoes became more and more popular. During the 1990's ... in long lines ...

• Word Count: 965
• Approx Pages: 4
• Grade Level: High School

... athletic wear and equipment, such as hockey sticks, skates, and timepieces. In addition, it operates NIKETOWN shoe and sportswear stores and is opening JORDAN in store outlets in suburban markets. NIKE sells its product to about 19,000 US accountants, in about 140 other countries, and online. ... 90s, NIKE's advertisements helped make it by far the foremost retailer of athletic shoes world-wide, thanks to the endorsements from superstars like Michael Jordan, and the catchy slogans like "Just Do It."" After dozens of years, patents and commercials, NIKE and its competitors created an abs...

• Word Count: 3844
• Approx Pages: 15
• Grade Level: High School

... way to becoming the giant company that it is today. Years later in the mid-eighties, Nike extends its offerings. They began to sale apparel collections that included McEnroe and Michael Jordan. Over the next decade, Nike would continue to add to its offerings. Today, Nike is number one athletic wear company in the United States and all over the World. It ... to the rest. In order to do so, they use famous athletes. Nike has been using athletes to sale products since the beginning. Nike associates itself with winners. Everyone from Michael Jordan, Carl Lewis, and Tiger Woods to Sheryl Sw...

• Word Count: 2704
• Approx Pages: 11
• Grade Level: High School