... teas. Each invested $1350 and borrowed $5,000 from a bank to open the store. The partners chose the name Starbucks in honor of the coffee-loving first mate in Herman Melville's Moby Dick. The inspiration for Starbucks was Alfred Peet, who began importing coffees into the US in the 1950s. Peet had achieved great success in California with Peet's Coffee and Tea. The ... ...

• Word Count: 1312
• Approx Pages: 5
• Grade Level: High School

... academics who had become enamored of the Berkeley, California food scene. The teachers moved into Seattle and opened a shop named Starbucks after Captain Starbuck, the coffee-loving first mate in Moby Dick. They picked a two-tailed siren for the logo, a creature of strength and power, common in medieval adventure tales. The Starbucks' pioneers were enthusiastic but not very focused. Mr. Schultz more ... ...

• Word Count: 8060
• Approx Pages: 32
• Grade Level: High School