... it from competition. Brand is a relationship between your customers/prospects and your product - intangible, emotional bonds created by every interaction. Every brand needs to contain the following P's : • Personality • Presence • Performance The strongest brands are capable in all 3 areas - and truly distinctive in No. 1. Performance is the hardest part. It is very important here that everyone ... apart from similar products. Examples: • Dove soap: "1/4 moisturizing cream- • Palmolive dish soap: "Mild on your hands- Turning commodities into brands This is the ultimate acid te...

• Word Count: 3659
• Approx Pages: 15
• Grade Level: High School