... your product - intangible, emotional bonds created by every interaction. Every brand needs to contain the following P's : • Personality • Presence • Performance The strongest brands are capable in all 3 areas - and truly distinctive in No. 1. ... reduced to a saleable commodity. Branding of Commodity Products The Oxford Dictionary defines commodity as an article of trade'. It is usually mass-produced and sold for monetary gain. Producers of commodity products often overlook the opportunity ... • Palmolive dish soap: "Mild on your hands- Turning commodities into brands This is the...

• Word Count: 3659
• Approx Pages: 15
• Grade Level: High School