... to be sufficiently interested in the product or intrigued by the advertisement banner to click the to the advert. Limitations of Banners The Web has primarily been used for the presentation of text and graphics onto fairly small computer screens. This size limitation restricts the conventional Web ad to a banner asking the user to click 'here' for more information. This in ... hybridisation on the part of media critics and consumers alike, the form will probably still flourish as the digital equivalent of the infomercial (McDonald, 1997). Scenario#3: Internet service provider's provoke ...

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• Grade Level: High School