1. marketing
... Prior to 1978, today's airline industry is drastically different. Today's airline industry is market-driven, with customers virtually controlling the demand levels of service and price (www.airlines.org/public). The Airline Deregulation Act, which was approved on October 24, 1978, by Congress, was the turning point for the industry. The effects of deregulation can be seen through the ... where they offer direct sales and highly customized service to all businesses. The advantages of integrating the internet into the daily operations of the airline industry doesn't stop at customer relati...
- Word Count: 10869
- Approx Pages: 43
- Grade Level: High School