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... here. A hyperbole is an exaggeration, which is often done by adjectives and adverbs. Examples are "richest color", "smoothest feel", "superior eye effect", "exclusive formula". The frequent use of adverbs is by itself an advertisement technique. The things you find a lot in ads are short sentences & simple vocabulary. Example is the slogan. There's also ... ...
... in awhile. I realize this harder said then done, but in my opinion what is truly needed is for companies to start moving away from this fairly new, but often overused formula of an advertisement. Because what it all comes down is that the messages being sent are wrong and just because everyone else does it, doesn't make it right. ...
... example, usually needs no guiding phone call from his higher-ups in order to decide the bias of his story, but will guide himself, as if on automatic, toward whatever formula might 'play,' fit TV's format, goose up the ratings, maintain (or boost) his salary. Similarly, the admaker need not consult, wizardlike, the secret findings of some motivational researcher (although there ... ...
