... a low-fare, no-frills airline to fly between major Texas cities. He doodled a triangle on the napkin, labeled the points Dallas, Houston, and San Antonio, Texas. King's idea was to offer flights with fares so low, people would choose to fly instead of drive to those destinations. And thus, the tale of Southwest Airlines began. In the early years, Southwest faced other legal ... airfields rather than congested major metropolitan fields. With rock-bottom prices and no amenities, it quickly dominated most new markets it entered. Key Issues A.Strengths * Cities from all parts of the country ...

• Word Count: 3854
• Approx Pages: 15
• Grade Level: High School