... a low-fare, no-frills airline to fly between major Texas cities. He doodled a triangle on the napkin, labeled the points Dallas, Houston, and San Antonio, Texas. King's idea was to offer flights with fares so low, people would choose to fly instead of drive to those destinations. And thus, the tale of Southwest Airlines began. In the early years, Southwest faced other legal battles. Dallas Love Field, where ... something you should do it with intensity and you should do it right. The company also rejects formal strategic planning. Because things change so fast in the airline industry th...

• Word Count: 3854
• Approx Pages: 15
• Grade Level: High School