... important, since every individual has different needs and wants, unlike groups, who are "easier to deal with". Kotlers" definition is adequate and complete, although it is not the one I have selected. -The Chartered Institute of Marketing states management process as the steps of what a market has to do in order to obtain profit. These are identifying, ...  Customers change on recommendation (5%)  They can buy more cheaply elsewhere (9%)  Customers are chronic complainers (17%)  Go elsewhere because people they deal with are indifferent with their needs (61%) Of the list, t...

• Word Count: 3162
• Approx Pages: 13
• Has Bibliography
• Grade Level: High School