... have compromised internal validity by using real brands (see Table I for a listing of brand stimuli and other characteristics of some recent studies). It is important to note, as the empirical country-of-origin literature seems not to have done to this point, that origin cues are already embedded within many well known brand names, and that mere manipulation of country of assembly ... how being located in "Dodgeville, Wisconsin, population 300" allows for reduced costs and the passing of savings on to customers. Finally, some brands incorporate regional descriptors such as "Nordic" to si...

• Word Count: 7350
• Approx Pages: 29
• Has Bibliography
• Grade Level: High School