... mass media is to gain control in society. o social cohesion o power Power creates vastly different opportunities and options for individuals in society. The most powerful can create laws and social norms in accordance with their own individual interests. o fame o rewards o class o propaganda In places like business corporations, the use of propaganda leads to control. It "has replaced the ... more direct means of control of mass publics through the use of propaganda called "public relations"" (Severin and Tankard 361). o social norms Education & Teaching: Through Robert King Merton's li...

• Word Count: 1373
• Approx Pages: 5
• Has Bibliography
• Grade Level: High School

... " which can explain a lot of crime, but not all. Then he factors in these containment factors which push the theory further. I think it's very valid and important to study these types of factors, but at the same time I think it's hard to study it. All in all, I like this theory and I think it makes a lot of sense. Hirschi's a bit different with ... the social bond theory. He didn't attempt to explain why individuals engage in criminal acts, but rather why individuals choose to conform to conventional norms. He shows four social bonds which promote socialization and conformity. These incl...

• Word Count: 454
• Approx Pages: 2
• Grade Level: High School