1. Marketing
... "The pure efficiency approach did very little to generate distinctive competitive advantages." And so it is on to the new plans. Another reason for this evolution of strategic planning is technology. And so companies are counting on planning groups more than ever, as Chairman Kent C. Nelson states "Because we are making bigger bets on investments in ... technology, we cant afford to spend a whole lot of money in one direction and then find out five years later it was the wrong direction." A new revolution in strategic planning is ... ...
- Word Count: 780
- Approx Pages: 3
- Grade Level: High School