1. Why Motorola Lost Its Way
... and development at Motorola has led the company to the problems it still faces today. Motorola had been researching TDMA (Time Division Multiple Access) cellular technology, and they were far ahead of most of the competition. However, they were forced to abandon all of their work in favor of the CDMA (Code Division Multiple Access) alternative, which had tremendous advantages and ... market. Because of a lack of communication and understanding, Motorola was shut out of almost 50% of the market. "We were way ahead of everybody,"" laments one engineer who worked at the company during that...
- Word Count: 3658
- Approx Pages: 15
- Has Bibliography
- Grade Level: High School