1. Consumer behavior
... taste. Restaurants face a consumer who orders broiled flounder and a light salad only to top it off with high-butterfat ice cream for dessert. Consumer behaviour across international cultures. Understanding consumer behaviour is difficult enough for companies marketing within the borders of a single country. For companies operating in many countries, however, understanding and serving the needs of consumers can be ... nations, social class is something into which one is born. Bloodlines often mean more than income or education in such societies. Marketers are interested in social class ...
- Word Count: 2786
- Approx Pages: 11
- Grade Level: Undergraduate