1. Advertising: Alcohol - All Fun and Games
Parents and peers have a large impact on youths decisions to drink, but marketing also has a great impact by influencing the attitudes of children and their peers, as well as helping to create an environment that promotes underage drinking. ... In 1984 the drinking age changed from eighteen to twenty-one. ... Research shows, "A study on the responses of young people to alcohol advertising found that underage youth are drawn to music, animal and people characters, story and humor in alcohol advertising. ... The three most popular alcohol ads among youth in the study used animal characters...
- Word Count: 1608
- Approx Pages: 6
- Grade Level: Undergraduate