... 8 employees and $2.8 million in revenues to 55 employees and $25 million in revenue. Capolino now has licensed agreements with the National Basketball Association, the National Hockey League and Major League Baseball to make replica jerseys, by just wanting a way to compete with major sporting-good chains. With jerseys such as the 1971-72 Wilt Chamberlain or 1964 Jim Brown Cleveland Browns ... " jersey, Capolino states "I do not create sports fashion. I'm not Nike or Reebok, what I do is re-create totally accurate history. The more history I create, the more these guys hunger for it." Ev...

• Word Count: 906
• Approx Pages: 4
• Grade Level: Undergraduate

... media and the social, education, and economic landscapes (Henry 1999). For this reason antitrust issues in the sports marketing context present complex challenges for the courts, legislature, and public policymakers. History of Sports in the United States In the 1800's, sports activities were mainly the domain of wealthy men who participated in polo, yachting, and tennis. One exception is ... baseball, "America's game," which has experienced 150 years of popularity (Kurkjian 2000). Many athletes and entrepreneurs in the last century catapulted sports from luxurious pastimes into the fab...

• Word Count: 2213
• Approx Pages: 9
• Has Bibliography
• Grade Level: Undergraduate