1. Sport Spectatorship
... Here, the research compared the characteristics of direct sport consumers and non-spectators. Data was collected comprising the demographic characteristics of more than 900 college students attending a basketball game. This was compared with students who were not attending the game. However, a fault in this research is that it was not considered whether or not the students who weren't attending the ... 1988 by Schurr, Wittig, Ruble and Ellen replicated this first study in respect to results, but instead considered the demographic characteristics of college students attending or not atte...
- Word Count: 2316
- Approx Pages: 9
- Grade Level: Undergraduate