... a price war strategy. One significant negative generated by the removal of the monthly subscription charges component of the proposal is that Omnitel would rely on the customer's cell phone utilization to increase revenue. Low cell phone calls would lower revenues. Widening off-peak the off-peak range would entice customers to make more phone calls. The new off-peak hours could be ... charges and tariffs. In order to successfully implement the proposal, Omnitel needs to also design and release lower cost cell phones to meet the affordability of the newly targeted classes who still view ...

• Word Count: 656
• Approx Pages: 3
• Grade Level: Undergraduate