1. Predicting the Effectiveness of Different Strategies of Adve
... created an impression in their memory that would lead them to purchasing this product. Cosmetic differences involve showing the same product with alternative "colors, graphics, print fonts and layout." Substantive variation implies changing the product arguments while the cosmetic features of the ad remain the same. The advertisements include different reasons to use the products. What the research was able to ... advertisements can lead to weakened effectiveness. However, if the material within the ads is varied, such as the colors or messages, liking for the products will increase. "Co...
- Word Count: 552
- Approx Pages: 2
- Grade Level: Undergraduate