... advertising company, DoubleClick, Inc. compiled thorough information on the browsing routine of millions of users. They accomplished this by implementingcookie? files onto computer hard drives. These cookies enable Web sites and advertising networks to observe people's on-line activities with great precision. Cookies also include the ... of personally identifiable information. It is quite cheap and fairly easy to accumulate thorough information about people because of the advances in computer technology. This can prove to be beneficial for law enforcement looking to track down criminals;...

• Word Count: 1730
• Approx Pages: 7
• Has Bibliography
• Grade Level: Undergraduate

... . When the user returns to that site the cookies reveal that he has been there before and may offer products or ads based on the data in the retrieved cookie (Computer Privacy Presentation). A potentially valuable source for profits for online services is enclosed within the records of subscribers browsing patterns or transaction-generated information. Marketers utilize this data to develop ... an individual. The process that most commonly uses this technique is know as data mining and is become ever so popular today (Computer Privacy Presentation). Even though it may seem immediate, an...

• Word Count: 1548
• Approx Pages: 6
• Grade Level: Undergraduate