... (1983). It requires employees suppress or induct their real mental emotions to sustain an outward appearance seen to be sympathetic, concerned, deferential. The emotional commodification could create a convivial and comfortable atmosphere for customers (Sheane, 2011). For example, it is the responsibility of a nurse to conceal disgust and show patience; it is the duty of teachers to ... 1996). Managers set rules to control individuals' dressing and hairstyle, the make up style, language and body postures, the jewellery and shoes to project a overall harmonious and comfortable atmosphere ...

• Word Count: 2284
• Approx Pages: 9
• Has Bibliography
• Grade Level: Undergraduate