1. Value-Chain Analysis and Customer Needs
... confirming and refining this understanding. Step 3: Inferring the customer's business strategy Even long-time suppliers have trouble distinguishing critical customer activities from sometimes urgent but ultimately nonstrategic ones. Understanding your customer's business strategy is therefore crucial.[7] Value-chain analysis helps a supplier distinguish between the activities of the customer's firm that directly support its competitive strategies " ... support its new-drug-development programs in the drug-formulation (R&D) stage and also B2B service providers that develop new systems to ...
- Word Count: 4100
- Approx Pages: 16
- Has Bibliography
- Grade Level: Undergraduate