... manage all its flights. The enterprise overhaul was implemented with the help of IBM Global services. Built as part of an enterprise-wide data warehouse, the new CRM system will eventually manage more than six terabytes of data. The airline will improve coordination of flight routes and manage bookings by utilizing Business Intelligence capabilities to identify trends in passenger flight destinations and ... emphasized in advertising. Finally, onboard services such as the advanced entertainment and economy plus will be emphasized. In an effort to stimulate travel United will utilize mor...

• Word Count: 8741
• Approx Pages: 35
• Has Bibliography
• Grade Level: Undergraduate