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... you may then decide to modify your targeting tactics and only market to segments that buy more frequently. Calculate the average lifetime value of customers. This can be done using discounted cash flow procedures (discussed in Chapter 10). This information can be used to find out which customers are not achieving their potential. Marketing and sales programmes can then be devised ... ...
... you may then decide to modify your targeting tactics and only market to segments that buy more frequently. Calculate the average lifetime value of customers. This can be done using discounted cash flow procedures (discussed in Chapter 10). This information can be used to find out which customers are not achieving their potential. Marketing and sales programmes can then be devised ... ...
... you may then decide to modify your targeting tactics and only market to segments that buy more frequently. Calculate the average lifetime value of customers. This can be done using discounted cash flow procedures (discussed in Chapter 10). This information can be used to find out which customers are not achieving their potential. Marketing and sales programmes can then be devised ... ...
... you may then decide to modify your targeting tactics and only market to segments that buy more frequently. Calculate the average lifetime value of customers. This can be done using discounted cash flow procedures (discussed in Chapter 10). This information can be used to find out which customers are not achieving their potential. Marketing and sales programmes can then be devised ... ...
... you may then decide to modify your targeting tactics and only market to segments that buy more frequently. Calculate the average lifetime value of customers. This can be done using discounted cash flow procedures (discussed in Chapter 10). This information can be used to find out which customers are not achieving their potential. Marketing and sales programmes can then be devised ... ...
... you may then decide to modify your targeting tactics and only market to segments that buy more frequently. Calculate the average lifetime value of customers. This can be done using discounted cash flow procedures (discussed in Chapter 10). This information can be used to find out which customers are not achieving their potential. Marketing and sales programmes can then be devised ... ...
... you may then decide to modify your targeting tactics and only market to segments that buy more frequently. Calculate the average lifetime value of customers. This can be done using discounted cash flow procedures (discussed in Chapter 10). This information can be used to find out which customers are not achieving their potential. Marketing and sales programmes can then be devised ... ...
