... systems. 4) By offering strong online and phone customer service to reduce occasions of cognitive dissonance. 5) By selling (online only) their computers with a high degree of possible individualization as well as discounted packaging available only online. This solution is a highly internet-based strategy. By using the internet to offer packaged and individualized computers, the company would be able to target Generation X in ... ...

• Word Count: 1501
• Approx Pages: 6
• Grade Level: Undergraduate

... . Microsoft Extras consist of Paid Maternity and Infant Care Leave, Paid Vacation, P.R.I.M.E. Discounts, Professional Development, Stay Fit Program, Adoption Assistance, Personal and Family Counseling Assistance, Matching Charitable Donations, Credit Unions, Discounted Financial Services, Company Store, 24 hour Health Line, Resource and Referral Service, and Free Beverages. All of these benefits show how Microsoft is committed to their employees and customers for ... ...

• Word Count: 1828
• Approx Pages: 7
• Grade Level: Undergraduate

... systems. 4) By offering strong online and phone customer service to reduce occasions of cognitive dissonance. 5) By selling (online only) their computers with a high degree of possible individualization as well as discounted packaging available only online. This solution is a highly internet-based strategy. By using the internet to offer packaged and individualized computers, the company would be able to target Generation X in ... ...

• Word Count: 1501
• Approx Pages: 6
• Grade Level: Undergraduate

... existing Dell customers through their mailed circulars, Dell is in a way encouraging people to get rid of their old computers, and at the same time purchase a new Dell computer at a discounted price. Therefore, the line is slightly closer to the economic benefit axis. ...

• Word Count: 1479
• Approx Pages: 6
• Grade Level: Undergraduate