... , with upper-class consumers preferring magazines and books and lower-class consumers prefer television. Even within media category such as television, upper-class consumers prefer news and drama whereas lower-class consumers prefer soap operas and sports programs. There are also language differences between social classes, which means advertisers must compose copy and dialogue that ring ... age related. Important age-related factors are often overlooked by marketers. This is probably due to wide differences in age between marketers and those who purchase the products. A study of mature t...

• Word Count: 2786
• Approx Pages: 11
• Grade Level: Undergraduate

... , with upper-class consumers preferring magazines and books and lower-class consumers prefer television. Even within media category such as television, upper-class consumers prefer news and drama whereas lower-class consumers prefer soap operas and sports programs. There are also language differences between social classes, which means advertisers must compose copy and dialogue that ring ... age related. Important age-related factors are often overlooked by marketers. This is probably due to wide differences in age between marketers and those who purchase the products. A study of mature t...

• Word Count: 2786
• Approx Pages: 11
• Grade Level: Undergraduate