1. Business Tool - Switching Costs
... with loss of time and/or effort. (Burnham, Frels, & Mahajan, 2003) Several types of switching costs fit into this category such as evaluation, installation, and translational costs. (Burnham et al., 2003; MorningStar Inc., 2005) Translational costs are the efforts required in adapting to a new product, or more often, a newer system. Burnham does not identify this cost while Klemperer categorizes ... the future. (General Accounting Office, 1980) Obviously, such a strategy is difficult to employ with success. Another more tangible form of switching cost is the financial cost. (Burnham et a...
- Word Count: 1077
- Approx Pages: 4
- Has Bibliography
- Grade Level: Undergraduate