... 1992 the channel started two campaigns called "Chose or Lose", and "Rock the Vote", in order to increase the voting rate among the young generation. The result was highly positive; polls taken in late October showed that 75% of the 18 to 29 age group said that they would vote ... (Edelstein, 110). Although the picture may look positive at first, with a deeper perspective it becomes dramatic. The only way of appealing to the young generation seems to be through a music channel, which is based on the creation and consumption of a popular culture. They get interested in politics only when t...

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• Approx Pages: 11
• Grade Level: Undergraduate