... agency efforts in planning, creating and producing of ads. As the most critical person in the agency - looking after the agency-client relationships, the account director must know a great deal about the client's business and be able to communicate this to other personnel in the agency working on the account. The account director also presents agency recommendations to the ... and can increase employee moral. ­ Advertising builds relationships with companies' prospective customers while maintaining strong relationships with current customers. ­ Advertising agencies work rigorously to ...

• Word Count: 2705
• Approx Pages: 11
• Grade Level: Undergraduate